In essence, we discovered the MARKET’s equivalent of the innovator’s
Minimum Viable Product (MVP) called the MARKET’s Minimum Viable Value
MARKET’s Minimum Viable Value (MVV) is the specification that a MVP
need to meet to become a market MUST- HAVE.
With the MVV we are able to overcome one of the biggest limitation faced by
innovators – the elusive nature of the MARKET’s sweet spot.
The MVV is based on two first principles that originate from the Theory of
- Ability to assess if there is a potential great Market for your innovative idea or product (conduct Market Validation as opposed to a Product Validation).
- Ability to clearly show that a MVP is falling short of meeting the MVV spec, and where / how it will fail to launch. (A MVP without a MVV is a failure to launch)
- Ability to take Product-Market Fit to the next level of science.
- Ability to swing the odds in the favor of the invention to become a MUST-HAVE